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Why I Changed My Business Name | Neva Sullivan Photography

Neva Sullivan Photography rebrand launch

Today is a day I’ve been excitedly waiting for since I decided to rebrand and relaunch my business earlier this year! I’m SO excited to finally be sharing the news with all of you amazing readers/clients/friends today! As of today, Aveli Studios is officially Neva Sullivan Photography and I wanted to give you insight as to how (and why!) this new name came to be!

As many of you know, I originally started this business as a wedding filmmaker! A lot of you have seen my films on social media and let me tell you… I have loved every single second of making them.

In the early stages of my business, I used photography as a way to continue expanding my creativity between wedding films. What I wasn’t anticipating was how much photography would rock my world. I simply fell in LOVE! As a result, I decided earlier this year that wedding photography was what I was made for. Since then, and I have thrown every ounce of myself into this new direction. 

This brings me to Neva Sullivan Photography. You may have noticed my name in there! There’s a simple idea behind the new name. As I take care to cultivate honest and genuine relationships with my clients, I have noticed a trend in the way my clients sum up our time together. One of my amazing 2019 brides summed it up perfectly when she wrote:

“Neva went out of her way to create a connection with us and she was genuinely invested in our story. Her sense of humor, kindness, and passion shine in every photo she takes. She made us feel like we were creating and sharing something together as a community.

That’s everything, friends! In this day and age, it’s so easy to buy a professional camera and a lot of us end up using the same equipment as each other. This is inevitable. A fancy camera or lens isn’t what sets me apart. I DO! The experience of working WITH ME is the heart and soul of my business. It’s the only thing that separates me from all the other amazing and talented photographers in the world. When realized this, my entire business and mindset changed. I am honoring that today by making my personal brand the cornerstone of my business.

And so, Neva Sullivan Photography was born! From the bottom of my heart, thank you all for the support!

Special Launch Contest & Giveaway!

Be sure to hop over to my Instagram today to enter my special relaunch contest! The prizes are amazing and you aren’t going to want to miss out!

Neva Sullivan Photography business relaunch

PS: A huge shout out to Manda Weaver for providing mentorship and coaching along the way and to Magnolia Creative Studio for the GORGEOUS custom branding and website! 

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